Android return rate simply can’t be 30-40%

Android shop

A couple of days ago, TechCrunch’s John Biggs reported that Android faces a return rate of 30 to 40%.

As most of the comment noted, it’s just impossible to even imagine that such a return rate could be real without anyone in the industry making official announcements about it. Not a single retailer, not a single mobile operator would keep any Android phone on its shelves if they would have to deal with such a level of returns an customer support. It would just make no business sens to sell them. From experience, retailers start complaining and asking for compensations when return rate gets higher than 5-7%.

Even worse, not a single phone vendor would launch any Android-based phone if it would be rejected by so many customers. With such a return rate, the HTC and Samsung of this world would lose money on all of their Android models.

So, I don’t know where John Biggs got these returnfigures from, but, to be so wrong, it was probably from an Apple Store vendor.

2 Comments

  • Sam
    3 Aug 2011 | Permalink | Reply

    There’s only one “o” in “lose.”

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